THE PECH, A NOMADIC PEOPLE LIVING PRIMARILY IN THE DEPARTMENT OF OLANCHO, HONDURAS, HAVE OFFERED THE WESTERN WORLD A MASTERFUL EXAMPLE OF SUSTAINABLE FARMING.

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THEIR ANCESTRAL KNOWLEDGE HAS ALLOWED THE FOOD INDUSTRY TO ACCESS AN INGREDIENT AS PRECIOUS AS STYRAX, KNOWN AS LIQUIDAMBAR IN HONDURAS.

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THANKS TO THEIR COURAGE AND DEDICATION, THEY HAVE SUCCEEDED IN MARKETING THIS PRECIOUS RESIN ON INTERNATIONAL MARKETS WITHOUT INTERMEDIARIES, EVEN THOUGH IT WAS ON THE VERGE OF DISAPPEARING.